Book a demo

Penetrace henter direktør fra Carat

Lise Tangen Hansen er ansatt som Head of Consulting i Penetrace. Lise kommer fra stillingen som direktør for analyse og innsikt i Carat. Hun har ledet innsiktsteamet i en årrekke og vært toneangivende i media når det gjelder trender, forbrukerinnsikt og effekten av reklame. Lise har også lang erfaring fra annonsørsiden fra sin tid i Ringnes. I Penetrace avløser hun Caspar Wildhagen som trer inn i en nyopprettet lederjobb i samme selskap. – I år tar vi et stort steg inn i prediktive analyser ved å anvende roboter og selvlærende maskiner. Det betyr at vi kan gjøre driveranalyser på live […]

Read More

Penetrace Team Up With ESV Digital

Penetrace is forming a close strategic and technical alliance with ESV Digital. Our services will be integrated, resulting in a new and improved way of measuring media contribution and a deeper understanding of how the different channels, both online and offline, contribute to results. The Alliance We operate in a complex and fragmented marketing landscape and advertisers have an increased need for a better understanding of how the different media channels impact sales, which role they play and what that means for future marketing investments. Marketers need to take control of crucial data that explains what and why market communication works or don’t […]

Read More

Welcome Kristofer and Marcus!

Penetrace expands the Swedish organization with two new Sales Managers. From the left: Marcus Williams, Country Manager Karin Grohman & Kristofer Vildbird. We are proud and excited to be able to recruit Marcus and Kristofer as part of the Swedish sales team, this will strengthen us and simplify our ambitious plans for Penetrace Sweden, to be our largest market in a few years, says Karin Grohman, head of Sweden. Kristofer Vildbird has an extensive background in sales and digital marketing and has previously worked for KLM Airlines, Eniro and MittMedia. – Penetrace is an innovative company with a clear vision of the […]

Read More

New Head of Customer Success 

Lars-Erik Hovde just started up as the head of the newly established Customer Success Team here at Penetrace. The team includes of a few of the seasoned and service minded people that strive for delivering value and quality to our users. Their mission is first and foremost making sure that your marketing efforts stay effective, and that your organization stay as profitable as possible. The CST is a new team in Penetrace, and we are truly happy to have Lars-Erik onboard!

Read More

The Pittfalls of Programmatic Advertising

This week we hosted the 25th ROMI Breakfast Club meeting in Oslo. As usual Bølgen & Moi was packed with advertisers and marcom agencies eager to learn more about best practises within marketing. The focus this morning was on programmatic media. Svein Larsen, strategist and Futatsu partner was our keynote speaker. He argued that it is important not to only optimise spend on short-time effects like clicks, but to also have in mind that for even better results in the long run it is important to make use of new technology, like Programmatic media markets, to strengthen the brand. You can […]

Read More

Measure What Matters

Are you spending way too much time looking at metrics which don’t matter? Are you tracking what really matters? Set up and monitor your most important online metrics in Penetrace and get a detailed view of your marketing activity. New Google Analytics Data in Penetrace With Google Segments you can isolate and analyse subsets of data so that you can examine and respond to the trends in different Segments of your business. See how many from each of your Segments visited your campaign site and align the results with target group definitions from your brand tracker or Facebook campaign. You […]

Read More

Penetrace Online Training

Last week we presented the new Trend Monitor packed with handy new features. The monitor is available for all clients at no extra cost and you can start creating your new Trend Monitors today. We highly recommend that you sign up for Trend Monitor training. The first session helps you get started working in the new monitor. To attend the course, sign up and join directly from your browser. All you need is a Penetrace Login. The training is interactive and a senior Penetrace executive will answer all your questions. What is a Trend Monitor How to navigate in Trend Monitor What is […]

Read More

A beautiful design with new features

Monitoring trend on important KPIs is the way we plan and act in marketing today. It is all about measuring effect and improving performance by changing the curves. Since we launched Penetrace Trend Monitor in 2009, we have developed with our “best in class” clients. In 2014, we decided to do a total remake of Trend Monitor.  Some of the really cool new features: A beautiful new design – yes insight can be beautiful A smart full screen presentation mode Add an in-depth analysis to your reports (using heatmap, spider charts, bubble, pie, etc.) Switch between target group views in 1 click  Create your report library – […]

Read More

Facebook for Advertisers

The Norwegian Country Manager for Facebook, Rune Paulseth, was our guest speaker at the latest ROMI Breakfast Club meeting. The breakfast was packed with advertisers and agencies, eager to hear what possibilities and smart tips Facebook have for advertising on Facebook. Paulseth held an inspiring presentation and we are happy to share this with you. Please download your copy here: Facebook @ ROMI Breakfast Club (pdf 133 mb).  

Read More

Norwegian Marketing Think Tank Initiative now in Stockholm

Last week Penetrace hosted ROMI Breakfast Club in Stockholm. The venue was packed with engaged advertisers and agencies, eager to know more about the future of measuring effects of marketing. VP Strategic Insight, Brand & Marketing in Schibsted Classified Media, Pål Børresen and Penetrace Head of Research, Caspar Wildhagen presented a new research model that predicts the effect of changes in the media mix for a campaign. – ROMI Breakfast Club has for some time now been a great succsess in Oslo. We are happy to  continue this networking event in Stockholm, says Karin Grohman, Country Manager for Penetrace in Sweden. ROMI Breakfast […]

Read More