12 years delivering clarity for marketing teams:

12 years delivering clarity for marketing teams:

Built by advertisers for advertisers

Built by advertisers for advertisers


A Deloitte Technology FAST 500 EMEA Company

A Deloitte Technology FAST 500 EMEA Company



In 2005, seven advertisers in the Nordic region came together to discuss their main challenge: how could they ensure that the return on marketing investments would be better next year, while adhering to the same budget as the current year? They all had tons of research and sales data. Their calendar was filled with reviews and planning meetings. But the complexity had exceeded their ability to understand what really worked. They needed clarity, not complexity. A tool for systematic learning.


Facts about Penetrace
  • What: a marketing intelligence tool made for advertisers.
  • Business model: software as a service. Born in the cloud.
  • Products: system/software, data (research) & consulting.
  • Clients: subscription industries (bank, telecom, etc.), retail industries, FMCG (eg. Food), capital goods (eg. automotive) and organisations.
  • Headquarter: Oslo, Norway
  • Representation: Oslo, Stockholm, Copenhagen, London
  • Team: about 30 team members located in Oslo, Stockholm and Vietnam.

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