Connecting Marketing with Business
Marketing is business. It is all about measuring effect and improving ROI. With todays media landscape and the amount of available data, understanding and achieving marketing ROI can be a challenge. In Penetrace we gather all your data and present the results in userfriendly dashboards
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You will optimise return on marketing spending by benchmarking results and looking at your performance in a 360 degree view.
With automated reports and low cost data, you will save time and reduce costs spent on research.
We are not a research institute or a media agency. Penetrace is an
independent host for your performance database.
Snapshots from Penetrace
Turn your data into valuable insight!
Penetrace acts as a "hub" for your marketing performance data. We combine perception (Research) with behaviour data (Web traffic, social medie buzz, sales, etc) and present an easy to read dashboard. We systematically import raw data from any source available.
All Campaign Material in One Place
You can access a campaign library for each business unit, brand or country.
Here, you will find campaign material, media plans, documents and
performance data all stored in one place. Easy access 24/7.
How to Monitor Campaign Performance
Evaluating campaign performance is not something you do only after the campaign has ended. You should monitor both campaign perception (from a post test/survey) and
behavior, before, during and after the campaign. Filter the results on your target groups and benchmark your campaign with other campaigns or with your average historical performance.
Business Control Center: A 360 Degree View
Monitor how your brand and products are performing. Monitor development over time in our trend view, or set up a control center to monitor KPIs. If you have more than one business unit, we link them all together on a corporate level.
Here are some of the smart brands using Penetrace
Norwegian is expanding continuously to new destinations. It is therefore crucial to have total control of marketing performance across countries around the world. We found a great way to learn and optimize our marketing investments.
Stine Steffensen Børke/ SVP Marketing, Norwegian
Read more about our customer cases