Act on Facts and Increase Sales
Advertiser will invest in your media product if you can prove performance, or if your product performs well as a part of a broader media-mix. Create a multimedia performance database, advise your clients based on facts and they will buy your product.
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Arm your salesforce with a tool that includes multimedia cases and best practice examples. Facts will always trumph believes! Act on facts and you will increase your sales.
You will save time by working systematically. Expect your analytical staff to increase their capacity and deliver more and better performance reports than ever.
We are not a research institute or a media agency. Penetrace is an
independent host of your performance database.
Snapshots from Penetrace
Gather Your Client’s Perception and Behaviour
We are experts in systematically importing and presenting research. Most behaviour data is imported directly from the source. Penetrace is simply a hub for all your data.
Gather your clients campaign performance and build a performance database. Store all campaign material, media plans, documents and performance data in one place. Easy access 24/7.
Instant Campaign Performance Overview
Present multimedia reports to your clients. Illustrate campaign perception and behaviour during and after the campaign. Filter the results on target groups and benchmark campaigns with similar campaigns or with your average historical performance.
The Media Control Centre
Monitor how your media products are performing. All perception surveys are aggregated and presented on a media product level. Monitor the KPIs that are important for your sales staff and set up a control center to monitor development. If you have more than one media product (eg. print and online) we will link them together.
Here are some of the smart brands using Penetrace
Bring decided to be “best in class” measuring campaign performance for our clients. Today, our sales staff and our clients enjoy a comprehensive best practice library. Our clients know when and why our media products deliver great performance!
Vibeke Ahlsand/ Director of Market and Product Development, Bring
Read more about our customer cases