Trend Monitor
We think it is important for investors in advertising to continously monitor key "drivers" for sales and brand consideration. Penetrace Trend Monitor is the best way to look at key performance indicators that explain why sales and/or brand consideration goes up or down. It might be your most valuable status monitor giving you arguments for media negotiations and discussions with your agencies. Not to mention arguments for budget discussions.
Users have told us that Penetrace Trend Monitor has the following benefits:
A tool where you discover and monitor your key performance indicators and "reason why" indicator.
The easiest way to get the whole picture in one page / dashboard.
A real time saver in reporting. Change a boring chart into a useful story.
Monitor word of mouth. Be the first to know, and see wether buzz effects sales.
