Penetrace.com

Betsson Introduces Penetrace in the Nordic Countries

We are very proud to announce that Betsson decided to launch Penetrace in all Nordic countries. We have had the honor to deliver Penetrace in Norway for a year. It was time to launch their "best practice" in all countries along with a new cross-country brand tracker. Thank's for the trust you show us. We are looking forward to delivering ground breaking insight in 2012!

First House and Penetrace Reinvents Reputation Surveys by Presenting Penetrace Reputation Impact (TM)

The problem with reputation surveys, is that they serve as a beauty contest rather than a crucial input to management decisions. They are normally presented once a year and they come with a long PowerPoint slideshow. It simply doesn't apply to the needs of management. First House, a leading corporate communications agency, and Penetrace thought we could reinvent it to meet the requirements we know that management have in order to use it in decision making and activity planning.

Penetrace Reputation Impact (PRI) gives you everything you need to know about the reputation of your company along with your competitors, it links reputation to customer loyalty and potential customers preference. It is updated every month so that changes can be observed and activities can be done to change the trend. Finally, it's delivered one hundred percent digital on a web-based dashboard (and on your iPad). That makes the service available for an affordable price, normally lower than the competitors.

Jernia – high expectations to improve marketing effectiveness

Jernia (Norway) and Jarnia (Sweden) is a market leader in the home accessories market. The retail chain has completed a turnaround within store design and product range. We face an ambitious marketing staff with high expectations to marketing effectiveness. Campaigns will be evaluated systematically and related to store traffic and sales. Buzz in social media will be reported instantly back to the marketing staff in order to create more positive word of mouth.

We are very pleased to support Jernia with the best marketing effectiveness tool in Scandinavia!