"Marketing will only be defined as a cost if we can't report ROI on all campaigns!"
Runar-Pahr Andresen, Nordic Marketing Director, Expert
Penetrace is a marketing optimization tool developed by demanding clients. It started with six marketing departments that met almost every month for three years. Most of them need to monitor and optimize marketing investments across brands, business units and markets.
Today, more than 100 brands are monitored in Penetrace across multiple countries. As they increase their learning curve, they demand more from us. We never resist great ideas that contribute to a better marketing performance for our clients.
Penetrace enables a higher return on your marketing budget. Our clients wants an "operating system" that ensures maximum effect of each Euro/Dollar you spend. Discovering good, great and poor performance has never been easier. With Penetrace, our clients always evaluate their performance with a relevant benchmark. Some say it is a way of introducing a business focus in marketing. Others think it's the ultimate tool for a systematic learning and improving performance.
Our clients enjoy the following benefits using Penetrace:
A substantial increased ROI by using Penetrace Campaign Monitor - the best way to evaluate and benchmark campaign performance.
The easiest way to get the whole picture: Penetrace Trend Monitor monitors what happens and indicates why.
Penelytics is a great way to view performance across brands, business units, countries or customer segments.
Penetrace Campaign Library is your complete campaign library - all located in one place.
Access to Penetrace Best Practice Forum with case stories and whitepapers.
Reduced survey costs by 20-40%