News archive
Meet our new simulation team!(08.08.2012)
Penetrace has received several requests from clients that want to do in econometric analysis in order to understand what drives brand consideration and sales. Many clients have also gathered enough data to create robust models in order to predict future sales. We are very excited to announce that Penetrace can offer advanced analytical services together with a dream team from Marketing Clinic. We are impressed with their work for more than 100 leading clients. Please contact your client service executive for a demo and/or product descriptions.
Webstores signs up with Penetrace(08.08.2012)
A decade ago, many would argue that webstores focused on low prices and availability rather than promoting differentiation through other brand values. Today webstores find themselves in massive competition. The need for building a strong brand that promise more than low prices arises. We are very excited to announce that Penetrace has been appointed to deliver brand insight to a large and growing number of players in the retail and webstore market. Especially we are plased to work with market leaders like Komplett.no/se, Brandos.com, Expert and Jernia. With the new analytical features in Penetrace this summer, we are looking forward to create value for both the media consultants and the marketing departments of these growing businesses.
The Most Professional Online News Site in Norway?(01.08.2012)
The online news and entertainment market is filled with a lot of competitors. It is a tough battle to be the first with the right news. Nettavisen has a portfolio of brands; Nettavisen, NA24, Side2 and Side3. We are very excited to announce that Penetrace will be serving the editorial boards with the insight that they need to keep their "best in class" position as well as supporting the marketing department with input for campaign evaluation and planning.
Betsson Introduces Penetrace in the Nordic Countries(20.12.2011)
We are very proud to announce that Betsson decided to launch Penetrace in all Nordic countries. We have had the honor to deliver Penetrace in Norway for a year. It was time to launch their "best practice" in all countries along with a new cross-country brand tracker. Thank's for the trust you show us. We are looking forward to delivering ground breaking insight in 2012!
First House and Penetrace Reinvents Reputation Surveys by Presenting Penetrace Reputation Impact (TM)(28.10.2011)
-The problem with reputation surveys, is that they serve as a beauty contest rather than a crucial input to management decisions. They are normally presented once a year and they come with a long PowerPoint slideshow. It simply doesn't apply to the needs of management. First House, a leading corporate communications agency, and Penetrace thought we could reinvent it to meet the requirements we know that management have in order to use it in decision making and activity planning. Penetrace Reputation Impact (PRI) gives you everything you need to know about the reputation of your company along with your competitors, it links reputation to customer loyalty and potential customers preference. It is updated every month so that changes can be observed and activities can be done to change the trend. Finally, it's delivered one hundred percent digital on a web-based dashboard (and on your iPad). That makes the service available for an affordable price, normally lower than the competitors.
Jernia – high expectations to improve marketing effectiveness (11.08.2011)
-Jernia (Norway) and Jarnia (Sweden) is a market leader in the home accessories market. The retail chain has completed a turnaround within store design and product range. We face an ambitious marketing staff with high expectations to marketing effectiveness. Campaigns will be evaluated systematically and related to store traffic and sales. Buzz in social media will be reported instantly back to the marketing staff in order to create more positive word of mouth. We are very pleased to support Jernia with the best marketing effectiveness tool in Scandinavia!
ICE.NET joins Penetrace and invite their agency Red Media to act on facts every week! (17.03.2010)
-For us this is a great achievement, says Penetrace Managing Director and Founder Henning Tunsli. Ice.net is a challenger in the Scandinavian markets and such marketing departments need to know status every week and act on facts promptly. They also need to work closely with their agencies sharing everything for maximum insight enabling them to reduce lead time for great recommendations. - This is what Penetrace is build for, says Henning and look forward to a long-term relationship with Ice.net.
Ventelo Starts a New Learning Chapter by Using Penetrace (02.02.2010)
Ventelo is the second largest supplier of tele- and datacommunication solutions in Norway. We welcome the marketing department as a new user in Penetrace!
Telenor Goes International in Penetrace (04.01.2010)
Telenor has been a member of the Penetrace Consortium (founding customers) since 2006. Their business to business division in Norway has tested Penetrace for years on evaluating campaign performance against big and small target groups in the telecom solutions market. We are glad to announce that Telenor in other countries are showing interest for a common learning tool for improving marketing performance. The first country is of course Telenor Sweden - a great challenger to TeliaSonera. Welcome!
Penetrace Keynote with Google at IAB Sweden Conference (16.12.2009)
The Trade Association for Digital and Interactive Marketing Industry in Sweden invited Penetrace to hold a keynote with Google at their member conference in December 2009. The title of the conference was "Analysis paralysis - or what get´s measured get´s done?". - If you don´t organize your data and systemize your learning process, you will end up being paralyzed with using PowerPoint and Excel, stated founder Henning Tunsli from Penetrace...
The Swedish Association for Advertisers Partners Up With Penetrace! (28.06.2009)
Anders Ericsson states that their mission is to contribute to a better return on marketing investments. Accidently, this is also the mission that Penetrace follows! So, there are no other option than partner up for creating substantial value for Swedish advertisers...
Innovation Norway Granted Penetrace Capital for Developing New Innovative Module (28.06.2009)
Innovation Norway is a large financial institution owned by the State of Norway for contributing to entrepreneural growth and innovation in Norway. They just decided to grant Penetrace capital from their Entrepreneurial Support Program.
Norwegian School of Management Signs Up for Penetrace (18.05.2009)
You might not know it, but some management schools really practices what they teach the students... There were no doubt that the marketing managers at Norwegian School of Management knows what they are doing, when they analysed the results of a campaign in Penetrace last month. The results were impressing...
Statkraft signs into Penetrace for enhancing ROMI (18.05.2009)
In rough times, return on marketing investments is of great interest. The largest energy corporation in Norway within renewable energy production, decided to use Penetrace as a tool for monitoring and optimizing investments in communication activities.
Check out what your customers think of your campaign before it's on air! (26.04.2007)
Now you can order a pre-campaign surveys in Penetrace - a survey that will reveal what the target group thinks about different kinds of ad concepts. - We think that more active use of pre-tests will result in more effective campaigns, said Reidar Myhrer in Penetrace.
From good to great in security (20.03.2009)
As our clients are loading Penetrace with sensitive data, we felt the need to go from good to great in data security. Among several changes, we are introducing SSL cryptation certified by VerySign. There will also be restrictions when it comes to password expiration and construction. If you have questions, please contact support@penetrace.com.
Morning Seminar about ROMI 26. March 08.30-12.00 (04.03.2009)
Investments in advertising must pay back! Millward Brown argued recently that only 14% of ads pay back in the short-term. However, long-term effects can be up to 6 times higher than short-term effects. We need to find a way of evaluating pay back that is quick, usable in a hectic life and inexpensive! This morning seminar is designed to explore this problem. Join us in discussing how a practical evaluation of ROI can be done and the issues that surround it.
Mercedes-Benz and Peugeot have Adopted Penetrace to Increase Campaign Performance! (30.12.2008)
The automotive industry is going towards though times as the global financial crisis reaches the consumers and changing their willingness for investing in new cars. Campaign effectiveness has never been more important. Both Mercedes-Benz and Peugeot in Norway have adopted Penetrace in order to enhance ROI on future campaigns. We are most pleased to enter the automotive industry and show how it can be done...
Penelytics - consolidate all your performance indicators in one view! (05.11.2008)
Take a look at the long term effects on your marketing investments! Penelytics is the module that makes it possible to gather all your data into one dashboard - formed by yourselves.
Storebrand chooses Penetrace! (28.10.2008)
Storebrand is one of the dominent market leaders in insurance and banking in Norway. After four months of testing, they finally chose Penetrace as their tool for marketing optimalization.
Evaluate a PR-campaign or a seminar or an exibition activity in Penetrace! (28.10.2008)
It`s now possible to register and evaluate other types of campaigns than media campaigns. Several users have asked us for this function, because it is useful to discuss and evaluate all types of activities in one single learning tool like Penetrace! Every activity has a discussion forum, a dice score (1-6) and a place for entering your key learning points.
Actual CPT becomes a standard "currency" in Penetrace (05.05.2008)
Cost per Thousand viewers/readers/listeners is now a standard parameter in Penetrace. Many advertisers use CPT as a parameter when they plan and buy media airtime. It`s about time that we check out (systematically) what the actual cost is per thousand that actually saw/listened/read your ad. Take a look in Penetrace and benchmark it to other campaigns or the average in other countries/business units or whatever! It`s not as good as ROI, but takes you quite far when it comes to evaluating your spending...
Penetrace enters Portugal (29.01.2008)
In june 2008, we evaluated the first campaign in Portugal. It was a campaign with a leading fast moving consumer goods product from Norway.
Simulate media spending in Penetrace! (14.12.2007)
The objective with Penetrace is to optimize the return on marketing investments. Together with a few academic talents, a few of our cutting edge analysts and some of our clients, we have developed a simulator for users in Penetrace. You can inquire the simulator after gathering enough data in Penetrace. Turing on the simulator, demands a set-up phase where spesific models are build for your product categories. Contact us for further information!
