--- title: Penetrace - Remove risk and complexity in big data description: Penetrace is a software as a service that enable users to (a) improve campaign performance by identifying the most effective creative concept, (b) improve traffic from media spending by modeling attribution and (c) increase the amount of brand loving customers. --- [![logo](https://www.penetrace.com/hubfs/Website/penetrace_logo.svg) ![logo](https://www.penetrace.com/hubfs/Website/penetrace_white.png)](https://www.penetrace.com/) - [Products](https://www.penetrace.com/platform) - [Services](https://www.penetrace.com/services) - [Our story](https://www.penetrace.com/our-story) - [Blog](https://blog.penetrace.com) - [Contact](https://www.penetrace.com/contact) - [Support](https://penetrace.kb.help/) - [Log in](https://app.penetrace.com) - [EN](https://www.penetrace.com/) | [SE](https://www.penetrace.com/sv-se/) | [NO](https://www.penetrace.com/no/) ☰ [![BOOK A MEETING](https://no-cache.hubspot.com/cta/default/3275220/interactive-197633486985.png)](https://www.penetrace.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLXEbTjC8RJAsGiVJ0%2BwzzhLoYym01HeFSIoRdWRRLZKUkvgwtOuSORbTnY1PI1oiGWJwQOcutHA5S5q%2FFRFDz3AAs8GT517IM54WENvB8KVmQjNQpKAUYqe%2Fy6cY1b0%2FGwrQJ9d4%2B0%2B%2FfgyhqeURABBCPYkZXbWjH0aNru6fza%2BLYbvA%3D%3D&webInteractiveContentId=197633486985&portalId=3275220) - [Products](https://www.penetrace.com/platform) - [Services](https://www.penetrace.com/services) - [Our story](https://www.penetrace.com/our-story) - [Blog](https://blog.penetrace.com) - [Contact](https://www.penetrace.com/contact) - [Support](https://penetrace.kb.help/) - [Log in](https://app.penetrace.com) --- [EN](https://www.penetrace.com/) | [SE](https://www.penetrace.com/sv-se/) | [NO](https://www.penetrace.com/no/) [Login](https://app.penetrace.com/PenetraceMVC/Account/Login?ReturnUrl=%2fPenetraceMVC%2fDashboard%2fMyBrands) X A toolbox for converting data into actionable insights: A toolbox for converting data into actionable insights: # We enable brands to grow faster in all markets. # We enable brands to grow faster in all markets. Penetrace is a software as a service platform that provides operational excellence. Using machine learning, it can identify the optimal media budget and the most effective creative concept. Penetrace is a software as a service platform that provides operational excellence. Using machine learning, it can identify the optimal media budget and the most effective creative concept. ## Why Do Brands Grow Faster With Us? Penetrace was founded by six advertisers. They realized that they were not world champions in converting their data to actions but they all had the goal of reaching optimal marketing effectiveness and efficiency. Today a few hundred brand owners are enjoying growth partly by using our data to decision platform. Here is why they grow: ###### Systematical campaign improvements By using direct consumer feedback, they do not waste money on inefficient creative concepts. They systematically pre-test and post-test campaigns with direct feedback from the target group. They learn efficiently with a variety of benchmarking features. ###### Monitor & expand the purchase funnel They monitor uplift across the whole purchase process (upper funnel) more frequently than "old school" advertisers. They monitor correlation across KPIs (cause vs. effect) and they monitor their strategy execution on a monthly basis. Finally, they do the same with the most challenging competitors. ###### Monitor & improve media attribution They view media attribution as an operational process, not a yearly project. Using av modeling studio that is not dependent on cookies or personal data, they monitor incremental sales from media spending, cost to revenue per media and model the optimal media spending and its allocation on each offline and online media channel. ![infuseclarity-mac](https://www.penetrace.com/hubfs/Website/infuseclarity-mac.png) > If you don't know the "why", you will never be great in marketing, said the VP Sales & Marketing when they logged in to Penetrace back in 2009. Look at ICE today! > > ![Ice_logo.svg](https://www.penetrace.com/hubfs/Ice_logo.svg.png) ![Google 2023 v2](https://www.penetrace.com/hubfs/Google%202023%20v2.png) ![telia-bw](https://www.penetrace.com/hubfs/Website/Logos/telia-bw.png) ![Oda logo](https://www.penetrace.com/hubfs/Oda%20logo.png) ![clear-channel-bw](https://www.penetrace.com/hubfs/Website/Logos/clear-channel-bw.png) ![Bergans_logo](https://www.penetrace.com/hubfs/Bergans_logo.png) ###### Navigation [Platform](https://www.penetrace.com/platform) [Services](https://www.penetrace.com/services) [Our Story](https://www.penetrace.com/our-story) [Contact](https://www.penetrace.com/contact) [Support](https://knowledge.penetrace.com/) [Privacy Policy](https://www.penetrace.com/privacy-policy) ###### Contact us E: hello@penetrace.com E: support@penetrace.com ###### Subscribe to our newsletter ###### Follow us --- Copyright © 2020 Penetrace. All rights reserved. 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