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Marketing intelligence for Brands

Marketing Intelligence for Brands

Taking brand activation to the next level.

Taking brand activation to the next level.


Penetrace is a software as a service that enable users to (a) identify the most effective creative concept, (b) improve traffic from media spending and (c) increase the amount of brand loving customers.

Penetrace is a software as a service that enable users to (a) identify the most effective creative concept, (b) improve traffic from media spending and (c) increase the amount of brand loving customers.


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Why Do Brand's Grow Faster With Us?

This marketing intelligence service is founded by six customers, that realized that they were not world champions in converting data to visdom. Today, 15 years later, more than 30 companies have contributed to new functionality that deliver on the need to learn systematically and ultimately change the curves. This is how they secure growth:


Direct feedback on message & creatives

They do not waste money on the wrong message and creative design. They test it first with a low cost test tool called Campaign Monitor. It is practically a benchmarking tool that deliver what you need to know before you press "Go!".

Improve "Upper funnel"

The last 10 years, most marketing people agree that growth has been limited by the lack of upper funnel focus (aka branding). Therefore, they created Trend Monitor that can help improving new customer / quality customer flow much better than any other tool. Test it out!

Improve media performance

They use Penelytics to model preference, traffic and sales for each market. Using machine learning, it simply calculates incremental sales from media spending, ROMI and suggest optimal media spending and allocation on each media channel. They have a library of models covering each market.

Monitor your competitive advantage

We know you have a brand strategy. But how well is it executed? Are you scoring great on the buying criteria's that differentiate you from the prime competitor's and attract the right customers? Well, Penetrace users know. Every month. And they change the curves. Test it out! You will never regret it..

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If you don't know the "why", you will never be great in marketing, said the VP Sales & Marketing when they logged in to Penetrace back in 2009. Look at ICE today!


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